bake - September 2015 - Pan - 50
PROFILES
La Michoacana
In the coastal city of Corpus
Christi, Texas, about 160 miles
north of the Mexican border, there
is a budding business called La
Michoacana Bakery & Restaurant,
where local customers shop daily to
buy their authentic Hispanic breads
and pastries.
Antonio Herrejon came to Corpus
Christi in 1991 after having worked
in several major bakeries in Houston.
When he arrived, he found a void.
There were no Hispanic bakeries in
the city that stayed open throughout
the day. The few panaderías that did
operate in Corpus Christi would close
by the early afternoon.
Having a lengthy background
in the bakery business (his uncles
were bakers in Santa Ana Maya,
Michoacán), Herrejon understood
the importance of a bakery to the
local Hispanic community. Since
that time, he has grown the family
owned business to three locations,
which are open throughout the day
and include a sit-down restaurant
La Michoacana Bakery
5250 Everhart Road Corpus Christi, Texas
(361) 452-9033 Cynthia and Antonio Herrejon, Owners
50
SEPTEMBER 15
|
PANADERIA
which uses tortillas and bolillos baked
fresh at the bakery.
Hispanic customers from all
across the area now come to La
Michoacana Bakery to enjoy the
authentic pan de muerto for Día de los
Muertos, buñuelos and empanadas for
Christmas season, rosca de reyes for
Día de los Reyes on Jan. 6, and churros
for December holidays and Cinco
de Mayo.
"Before, there were no Hispanic
holidays really celebrated in Corpus
Christi," says Cynthia Herrejon, who
owns the business with her husband,
Antonio. "The bakery goes hand in
hand with the traditional cultures.
Every year, more and more customers
are demanding these traditional
bakery items. When you see different
faces in line, you know this culture
is growing within the community."
Empanadas are the top-selling
bakery product at La Michoacana,
which offers these Hispanic pastries
in a variety of popular flavors
including pumpkin.
"Pumpkin empanadas sell the most
here," Herrejon says. "We sell a lot of
empanadas throughout the year, and
we sell a lot more during the peak
season starting in October. Another
popular item is our pink cake. We
sell 25 sheets of pink cake a day
throughout our three stores."
When their first bakery opened
24 years ago, it was a small location,
about 500 square feet. Customers
began to line up early for the hot
and fresh bolillos, as well as other
authentic Hispanic breads, sold by
La Michoacana.
"Thankfully, the community
responded well to his bread, and he
outgrew the first small bakery and
moved to another location," Cynthia
Herrejon says. "To this day, a lot
of customers from the community
remember when we first started. There
were lines of customers, and the oven
was very hot, but the bread was super
delicious. Our customers grew with
him, and thankfully they are still our
customers today."
bake - September 2015
Table of Contents for the Digital Edition of bake - September 2015
bake - September 2015
Editor's Note - French Evolution
Table of Contents
News Bites - IBIE calls for speakers for 2016 show
Honeyville to launch two ancient grain flours
Corbion Caravan introduces egg white replacer
My Favorite Things
Management - How to Set Up a 401(k)
Labor Front - Wage Increases?
Ingredients - Put Some Chocolate In It
Equipment - Cool Tips for Cakes
A New Standard
Get into Grocery
Wholesale Advantage
Clean and Legal
Pretzels still kickin'
Pie Reinvented
Add Tortes
Great Things Come in Small Packages
Cafe - Luna Acquires Boyer’s
The Versatile Waffle
Products
Product Showcase
Classifieds
Management
Bakemark's Panaderia - September 2015
INTRODUCCIÓN - Póngale Diversión al Sabor
INTRODUCTORY LETTER - Put the Fun in Flavors
SABOR PARA LLEVAR - Bocadillos Individuales
PASTELES Y DECORACIONES - Los Pasteles Personalizados Tienen Alta Demanda
Explorando en Busca de Nuevos Sabores
PROMOCIÓN DIRECTA - Comercialización Visual
TENDENCIAS DEL CONSUMIDOR - El Poder del Servicio Alimenticio
PERFILES - El Bolillo Bakery
Arandas Bakery
Panadería Tierra Caliente
La Michoacana
PRODUCTOS DESTACADOS
BREADS AND BAKING - Single Snacks
CAKES AND DECORATING - Custom Cakes in High Demand
The Quest to Add New Flavors
MERCHANDISING SPOTLIGHT - Visual Merchandising
SHOPPERS INSIGHT - Foodservice Power
PROFILES - El Bolillo Bakery
Arandas Bakery
Panadería Tierra Caliente
La Michoacana
FEATURED PRODUCTS
bake - September 2015 - bake - September 2015
bake - September 2015 - 2
bake - September 2015 - Editor's Note - French Evolution
bake - September 2015 - 4
bake - September 2015 - 5
bake - September 2015 - Table of Contents
bake - September 2015 - 7
bake - September 2015 - Corbion Caravan introduces egg white replacer
bake - September 2015 - 9
bake - September 2015 - My Favorite Things
bake - September 2015 - 11
bake - September 2015 - Management - How to Set Up a 401(k)
bake - September 2015 - 13
bake - September 2015 - Labor Front - Wage Increases?
bake - September 2015 - 15
bake - September 2015 - Ingredients - Put Some Chocolate In It
bake - September 2015 - 17
bake - September 2015 - Equipment - Cool Tips for Cakes
bake - September 2015 - 19
bake - September 2015 - A New Standard
bake - September 2015 - 21
bake - September 2015 - 22
bake - September 2015 - 23
bake - September 2015 - 24
bake - September 2015 - 25
bake - September 2015 - 26
bake - September 2015 - 27
bake - September 2015 - Get into Grocery
bake - September 2015 - 29
bake - September 2015 - 30
bake - September 2015 - 31
bake - September 2015 - Wholesale Advantage
bake - September 2015 - 33
bake - September 2015 - 34
bake - September 2015 - 35
bake - September 2015 - 36
bake - September 2015 - 37
bake - September 2015 - Clean and Legal
bake - September 2015 - 39
bake - September 2015 - 40
bake - September 2015 - 41
bake - September 2015 - Pretzels still kickin'
bake - September 2015 - 43
bake - September 2015 - Pie Reinvented
bake - September 2015 - 45
bake - September 2015 - 46
bake - September 2015 - 47
bake - September 2015 - Add Tortes
bake - September 2015 - 49
bake - September 2015 - 50
bake - September 2015 - 51
bake - September 2015 - Great Things Come in Small Packages
bake - September 2015 - 53
bake - September 2015 - Cafe - Luna Acquires Boyer’s
bake - September 2015 - 55
bake - September 2015 - 56
bake - September 2015 - 57
bake - September 2015 - The Versatile Waffle
bake - September 2015 - Products
bake - September 2015 - Product Showcase
bake - September 2015 - 61
bake - September 2015 - Classifieds
bake - September 2015 - 63
bake - September 2015 - 64
bake - September 2015 - 65
bake - September 2015 - 66
bake - September 2015 - Management
bake - September 2015 - 68
bake - September 2015 - Blank - 1
bake - September 2015 - Blank - 2
bake - September 2015 - Bakemark's Panaderia - September 2015
bake - September 2015 - Pan - 2
bake - September 2015 - INTRODUCCIÓN - Póngale Diversión al Sabor
bake - September 2015 - INTRODUCTORY LETTER - Put the Fun in Flavors
bake - September 2015 - Pan - 5
bake - September 2015 - SABOR PARA LLEVAR - Bocadillos Individuales
bake - September 2015 - Pan - 7
bake - September 2015 - Pan - 8
bake - September 2015 - Pan - 9
bake - September 2015 - PASTELES Y DECORACIONES - Los Pasteles Personalizados Tienen Alta Demanda
bake - September 2015 - Pan - 11
bake - September 2015 - Pan - 12
bake - September 2015 - Pan - 13
bake - September 2015 - Explorando en Busca de Nuevos Sabores
bake - September 2015 - Pan - 15
bake - September 2015 - Pan - 16
bake - September 2015 - Pan - 17
bake - September 2015 - PROMOCIÓN DIRECTA - Comercialización Visual
bake - September 2015 - TENDENCIAS DEL CONSUMIDOR - El Poder del Servicio Alimenticio
bake - September 2015 - PERFILES - El Bolillo Bakery
bake - September 2015 - Pan - 21
bake - September 2015 - Pan - 22
bake - September 2015 - Arandas Bakery
bake - September 2015 - Pan - 24
bake - September 2015 - Pan - 25
bake - September 2015 - Panadería Tierra Caliente
bake - September 2015 - Pan - 27
bake - September 2015 - Pan - 28
bake - September 2015 - Pan - 29
bake - September 2015 - La Michoacana
bake - September 2015 - PRODUCTOS DESTACADOS
bake - September 2015 - Pan - 32
bake - September 2015 - Pan - 33
bake - September 2015 - BREADS AND BAKING - Single Snacks
bake - September 2015 - Pan - 35
bake - September 2015 - CAKES AND DECORATING - Custom Cakes in High Demand
bake - September 2015 - Pan - 37
bake - September 2015 - The Quest to Add New Flavors
bake - September 2015 - Pan - 39
bake - September 2015 - MERCHANDISING SPOTLIGHT - Visual Merchandising
bake - September 2015 - SHOPPERS INSIGHT - Foodservice Power
bake - September 2015 - PROFILES - El Bolillo Bakery
bake - September 2015 - Pan - 43
bake - September 2015 - Pan - 44
bake - September 2015 - Arandas Bakery
bake - September 2015 - Pan - 46
bake - September 2015 - Pan - 47
bake - September 2015 - Panadería Tierra Caliente
bake - September 2015 - Pan - 49
bake - September 2015 - La Michoacana
bake - September 2015 - FEATURED PRODUCTS
bake - September 2015 - Pan - 52
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